VCA2022

Website & App Design

Brand Standard Guide and Annual Report

The key concept explored in this series addresses three types of love: storge, philia and philautia. Storge is the love from parents to children, Philia the love among friends and equals, and finally Philautia which is the self-love. Since the beginning of the project, I already had an idea of what I wanted to create, and which paths I wanted to follow. However, during the journey some slight differences occurred. Some of them are concerning the position of papers, colours, and finished touches, due to composition purposes. Although the work does not involve any type of physical interaction, the viewer might conceptually connect with it. My intention is to trigger his thoughts by wondering who those people are, what the words mean, and what each image represents. If he challenges himself by asking these questions, he will possibly take part in this journey with me.