by Minh Hieu (Misha) Vo
As an artist, I always remember my background as a graphic designer, and it helped me define my tone of voice and aesthetic. It’s also very handy, as graphic design and illustration share visual principles and fundamentals, which have helped me improve on my journey to becoming an artist.
In this project, I created a packaging design for a made-up beverage brand. Since it’s entirely fictional, I had to come up with the name, branding identity, core values, and many other elements that make it a brand. Mind mapping and brainstorming were key steps before I could move on to the sketching phase and then vectorize everything digitally.
Digital
2048 x 2048 px
2024